Email Marketing
Build Bigger Profits!
It is cost-effective with a high ROI.
Widely accessible and preferred by consumers.
Highly engaging when personalized and automated.
Critical for driving sales and retention.
Email marketing is one of the most affordable ways to reach and convert customers, especially when leveraging automation, segmentation, and transactional emails.
See These Statistics:
Email marketing is 3x more cost-effective than social media marketing when it comes to customer acquisition. (Source: Campaign Monitor, 2023)
Email marketing is 40 times more effective at acquiring customers than Facebook and Twitter combined. (Source: McKinsey & Company)
Segmented email campaigns generate 30% higher ROI than non-segmented campaigns, proving that targeted emails are more cost-effective. (Source: DMA, 2023)
There are 4 billion daily email users worldwide, and this number is expected to grow to 4.6 billion by the end of this year. (Source: Statista, 2023)
72% of consumers prefer email as their primary channel for business communication, over social media, phone calls, or text messages. (Source: MarketingSherpa)
Emails with personalized subject lines generate 50% higher open rates. (Source: Oberlo)
Automated email campaigns account for 21% of email marketing revenue, proving their effectiveness in nurturing leads and driving sales. (Source: DMA)
81% of small businesses rely on email as their primary customer acquisition channel, and 80% use it for retention. (Source: Emarsys)
Why Personalized Email Marketing? An Example:
Do you remember when your mother called you by your name in your childhood—in the early days after your birth?
Obviously not! Because you were so young, and you had no idea whom she was calling. Because, when you were young, you didn’t notice, it was your name.
But after some time, you would realize she was calling you, and you would look her back with a big, blooming smile.
It means that "Specific Name" was designated with you; with an emotion or feeling of motherhood.
It works the same way in a personalized email for your subscriber, but in a quick way. Because your subscribers already know your business and have a special emotion for your product or service, they will keep reading your targeted emails.
But—wait!
What happens, if you send an email to a prospect, who does not know about your product/service yet?
At first place, your prospect is a total stranger and he/she does not even know how you could help him/her, and what your business is about. But when you keep sending emails to them, they recognize your business and a rapport builds.
Although, email marketing funnel is an easy journey, but if we do it with a correct strategy!
Journey through this road should be smooth, not bumpy. Because, your end-goal is to convert your Stranger Reader into Brand Advocate.
Your emails must be precise and should add value to your customers. You should know:
1. How you can solve their problems.
2. How you can make their lives easy.
Your emails provide answers to these 2 major questions; you will deliver great emails to your clients.
Just imagine, yourself, as a reader of your email! Shouldn't you be asking, what’s in it for me? I will read it if it fulfills my needs.
It is as easy as counting 1 to 5.
Let’s talk about the cost-effectiveness of email marketing:
You spend $1 on email marketing; you’ll get $44 return in profit.
If you have a list of 1000 subscribers, you can convert 42 subscribers into customers.
